2025 | Uruguay Stars – International Friendly, Malaysia

This major sports event co-hosted by Hongqiao International Culture and Sports and relevant partners has successfully concluded with full support from Malaysia's Ministry of Tourism, Arts and Culture (MOTAC), active collaboration from the Melaka State Government, and joint efforts of all staff from both China and Malaysia. It has garnered widespread attention and unanimous praise from all sectors.

This tournament captured global attention. It not only demonstrated our outstanding organizational capabilities and international vision, but also took the integration of sports and culture as a bridge, allowing the world to witness the vigorous development, openness and inclusiveness of Chinese sports culture. The event has deepened sports and cultural exchanges between China and foreign countries, and enhanced the international community’s understanding of China’s cultural development.

2024 Quzhou National Youth Men’s Basketball 

International Challenge

The tournament features national youth men’s basketball teams from China, Germany, Serbia, and Georgia. This marks Quzhou‘s inaugural hosting of an international basketball tournament, achieving an average attendance rate of over 75% and setting a new domestic record for spectator turnout in the National Youth Championship.

2024 Quzhou Chinese Men’s Basketball Exhibition Match: “Quzhou Youli Cup"

The showdown between the Chinese Men's Basketball Team and Club Joventut will promote mutual learning and integration of basketball cultures across different countries.

2025 China National Youth Men's Basketball Team International Challenge (Quzhou Station)

As an important participant and supporter of this International Challenge, Hongqiao International Culture and Sports has been committed to promoting the exchange and development of international culture and sports, bringing more high-level sporting events to spectacular fruition right here at home. It is precisely thanks to such efforts that we have witnessed the China U19 Men's Basketball Team bounce back swiftly from the regret of a narrow loss to Egypt in their previous game, securing a resounding victory this time around!

2025 China National Youth Women's Basketball Team International Challenge (Xianyang Division)

This star-studded tournament brings together three elite international teams—the Serbia NIBAK Club, Latvia U22 Select Team and New Zealand U19 Select Team—and the China National Youth Women's Basketball Team for fierce competition.

This tournament is the key warm-up for Team China ahead of the FIBA U19 Women's Basketball World Cup; facing world-class rivals, the team will test training results, sharpen tactics, build teamwork and gain experience. Meanwhile, the event further boosts the integrated development of sports, culture and tourism in Xianyang and fully showcases the city’s vibrant energy.

Youth Football Training Program

By adopting the Argentine youth football training system and bringing in Argentine football coaches, we focus on basic skills training tailored to children’s physical development characteristics, cultivate their game awareness, stimulate their passion and self-confidence, implement a rigorous selection mechanism, and attach great importance to psychological quality development to lay a solid foundation for young players. Here, the trainees will not only master superb football skills, but also gain precious camaraderie, develop perseverance, and foster the spirit of teamwork.

Performing Arts Event Coordination & Operations

With its precise market positioning, diverse promotion strategies and stunning stage presentations, the organized project has won extensive acclaim from audiences at home and abroad and high recognition from partners.

Advertising Production & Distribution

we always stay at the industry forefront, empowering projects with sharp insights and rich hands-on experience to inject vibrant energy.

Malaysian Tourism Promotion

Leveraging its long-standing solid cooperation with Malaysia's Ministry of Tourism, Arts and Culture (MOTAC), Hongqiao International Culture and Sports organized the 2025 Malaysia Tourism Year promotion campaign in key Chinese cities with remarkable results. For 2026, the Malaysian side will deepen cooperation further by expanding promotional coverage and increasing funding support.